Exposure Reaction Mantra

I stumbled into this mantra of Exposure Reaction. Eye opener !

Exposure :Reaction
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First “ : So what!”
Second “ : What’s in it for me?”
Third “ : That’s interesting.”
Fourth “ : What was that title again?”
Fifth “ : I think I’ve heard of that book before.”
Sixth “ : I think I’ve heard of that author before.”
Seventh “ : My friend mentioned that book yesterday.”
Eighth :“ My friend read it and thought it was good.”
Ninth “ : I’ll look for it when I’m at the book store.”
Tenth “ : I’ll go to the store to buy it now.”
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This was meant for book promotion but i think it can be applied to any sales/marketing strategy.