- Place yourself in the background.
- Write in a way that comes naturally.
- Work from a suitable design.
- Write with nouns and verbs.
- Revise and Rewrite.
- Do not overwrite.
- Do not overstate.
- Avoid the use of qualifiers.
- Do not affect a breezy manner.
- Use orthodox spelling.
- Do not explain too much.
- Do not construct awkward adverbs.
- Make sure the reader knows who is speaking.
- Avoid fancy words.
- Do not use dialect unless your ear is good.
- Be Clear.
- Do not inject opinion.
- Use figures of speech sparingly.
- Do not take shortcuts at the cost of clarity.
- Avoid foreign languages.
- Prefer the standard to the offbeat.
Raj Lal- Digital product leader, author, speaker, entrepreneur, Stanford Ignite Alumni, pursuing excellence in design and technology. Raj Lal is an recognized digital product leader who has designed and developed software used by millions of people. Raj is the author of four popular books (on Windows Gadget, Web Widget, Smartphone Web development & Fun with Silverlight) and have presented worldwide on mobile and html5 technologies.
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