Ten Principles of Good Design

Stumbled across this amazing 10 design principles by Dieter Rams, one of the Germany's best known industrial designer, a living legend.



Good design:

1. Is innovative - The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.

2. Makes a product useful - A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

3. Is aesthetic - The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.

4. Makes a product understandable - It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user's intuition. At best, it is self-explanatory.

5. Is unobtrusive - Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user's self-expression.

6. Is honest - It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

7. Is long-lasting - It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today's throwaway society.

8. Is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

9. Is environmentally friendly - Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.

10. Is as little design as possible - Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.



About Dieter Rams

Rams is possibly the most well-known German industrial designer, who not only produced—or directly oversaw— the design of more than 500 products in the course of his 40 years of service for Braun, but also established and headed a design department, which was extremely productive and made a global enterprise out of the company Radio Braun of Frankfurt. To date, Rams and Braun represent what is considered the typical German design approach, in which thoroughness, straightforwardness, clarity, and meaningfulness play a special role.

Born in Wiesbaden in 1932, the much-honored and highly distinguished designer was a graduate of the innovative Wiesbaden Werkkunstschule. Following his initial employment in the architectural firm of Otto Apel, Rams took a position at Braun in 1955 as an interior designer. At the time, the two young Braun family heirs, Erwin and Artur Braun, were in search of a new approach to the design of their radios, shavers, and household appliances in a manner keeping with the spirit of the times. In the "Braun lab" of the 1950s, to which the Bauhaus designers Wilhelm Wagenfeld and Herbert Hirche as well as the young design academy Hochschule für Gestaltung in Ulm contributed substantially, Rams soon took a leading position; in 1961 he was appointed head of the newly established design department. Already in the early years of the new decade, Braun design earned the highest recognition through awards and exhibitions at the Milan Triennale, the World Fair in Brussels, and the Museum of Modern Art, New York. Rams's furniture designs for Vitsœ further carved out a permanent place for their products in the residential environments of contemporaries with a modern consciousness.

Steve Jobs: Tribute to a legend

Here are my favorite 7 Quotes from Steve jobs.

1. Computers are like a bicycle for our minds.



2. Good artists copy great artists steal



3. Design is not just what it looks like and feels like. Design is how it works.



4. Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world? - To get John Sculley as Apple's CEO

5. Make it like a sunflower.
Steve Jobs, CEO, Apple, to Johnathan Ive, Vice President of Design, Apple, on prev version of iMac

6. Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do. -- narrated by Steve Jobs




7. Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

8. Innovation distinguishes between a leader and a follower.

9. When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”

10. “Click. Boom. Amazing!” – Macworld keynote 2006

11. "I would trade all of my technology for an afternoon with Socrates."
—Newsweek, 2001

12. "I want to put a ding in the universe."

13. I make 50 cents for showing up ... and the other 50 cents is based on my performance.
On his famous $1 annual salary, at the annual Apple shareholder meeting in 2007, as quoted in "Jobs: 'I make fifty cents just for showing up'" in AppleInsider (10 May 2007)

14. “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”

15. People with passion can change the world for better !